How China Trademark Registration Works

Under China's first-to-file rule (Article 4), the studio's 4-step process protects your brand at CNIPA within 10 working days -- coordinated with licensed CNIPA specialist partners.

[!] Bad-Faith Squatter Alert. Under China Trademark Law Article 4, whoever files first at CNIPA (sbj.cnipa.gov.cn) owns the mark -- even if they never used it commercially. Squatters routinely monitor Amazon, TikTok, and trade shows for foreign brand names, then file at CNIPA before the real owner. This is why Step 1 (Free Brand Check on the official CNIPA registry) exists before you spend a cent.

Step 1

Free Brand Name Check

Before any commitment, the studio runs a thorough search of the official CNIPA database at sbj.cnipa.gov.cn to ensure your desired brand name is available and free of conflicting trademarks in your specific industry class. Because China operates on a first-to-file basis under Article 4 of the China Trademark Law, this pre-check is the single most important step to catch bad-faith squatters before you spend a cent.

Timeline: 24 hours turnaround
Step 2

Custom Logo Design

Once cleared, the studio crafts a 100% original trademark design tailored to your brand identity and strictly optimized to pass Chinese registration standards, avoiding common cultural and legal pitfalls that trip up template-based designs at the CNIPA examiner stage.

Timeline: 7-10 working days . up to 3 rounds of revisions
Step 3

Official Application Submission -- Within 10 Working Days Registration Package

Under China Trademark Law Article 18, foreign applicants must file through a licensed local agent -- they cannot file directly with CNIPA. The studio coordinates with licensed CNIPA specialist partners who translate and prepare all necessary documentation, then submit your official trademark application to the China National Intellectual Property Administration (CNIPA) at sbj.cnipa.gov.cn. You can securely register a trademark in China without a Chinese entity; the studio and its partners handle all the local requirements on your behalf.

Typically your application is submitted within 1-2 working days after design approval, and always within 10 working days from the moment payment, briefing, POA, and finalized logo are all confirmed -- per the studio's Filing Speed Guarantee, backed by a full refund of service fee if this window is missed. Full SLA terms: logochinapro.com/refund-policy.

Timeline: 1-2 working days after design approval . SLA cap 10 working days
Step 4

Full-Process Progress Follow-Up Registration Package

Regular updates on application status. The studio sends bi-weekly screenshots from the official CNIPA examiner portal -- showing case status through publication (3-month opposition window) and final registration. Response to any office actions or inquiries from CNIPA. Support until registration certificate is issued.

Timeline: 6-10 months (straightforward) . 9-12 months (industry avg) . 12-14 months (complex)

Full timeline breakdown

Two clocks run in parallel -- the studio's internal delivery clock and CNIPA's statutory examination clock. Here is how they stack:

Phase Owner Duration
Free CNIPA brand check Logo China Pro 24 hours
Custom logo design + revisions Logo China Pro 7-10 working days
CNIPA filing submission (Article 18) Licensed CNIPA specialist partners Within 10 working days (SLA)
CNIPA formal examination + publication CNIPA examiner ~9 months statutory
Opposition window (3 months) CNIPA publication register 3 months
Registration certificate issuance CNIPA ~1 month
Total start-to-certificate End-to-end 6-14 months

Pricing recap

Transparent flat fees. No hidden CNIPA gov-fee markup -- every filing package covers the $40/class government fee out of pocket.

  • Logo Design$197
  • Trademark Filing (1 Nice class)$297
  • Logo + Filing Combo (1 Nice class)$397
  • Pro Multi-class (3 Nice classes)$797
  • Each additional Nice class+$250

See full pricing & what's included ›

Why the studio's process works

Designed specifically for international clients navigating China's complex trademark system. The studio and its licensed CNIPA specialist partners handle the bureaucracy so you can focus on your business.

Full English Support

Communicate directly with the studio. No language barriers, no lost-in-translation moments.

Fast & Reliable

7-10 working day logo design delivery, CNIPA filing within 10 working days (SLA-backed).

Risk Mitigation

Comprehensive CNIPA pre-checks on the official sbj.cnipa.gov.cn registry to maximize your registration success probability.

Professional Quality

100% original designs that meet all strict CNIPA legal and cultural requirements.

Ready to begin Step 1?

It costs absolutely nothing to verify if your brand name is safe to register in China. Start the process today to secure your intellectual property before a bad-faith squatter files it under Article 4.

Free Brand Check ›

Or email hello@logochinapro.com -- response within 24 hours.