China's First-to-File Trademark System: What Foreign Brands Must Know
- 6 min read
In China, whoever registers a trademark first owns it -- not who uses it first. Learn how this affects your brand and how to protect it before it's too late.
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China Trademark Protection Tips for International Brands. Practical guides on how to protect your brand in China -- from the first-to-file rule to CNIPA filing steps and squatter defense.
Latest Articles
How to Register a Trademark in China: A Step-by-Step Guide for Foreign Brands
- 8 min read
Complete guide to China trademark registration for international businesses. Covering the process, costs, timeline, and common pitfalls.
Trademark Squatters in China: Real Cases and How to Avoid Becoming a Victim
- 7 min read
Trademark squatters register foreign brand names and demand ransom. Learn the common tactics they use and how to protect your brand proactively.
10.3 Million Yuan Trademark Verdict in China: What the LV vs. Molly Tea Case Teaches Foreign Brands
- 6 min read
On July 2, 2026, the Suzhou Intermediate Court awarded Louis Vuitton 10.3 million yuan against Molly Tea in a landmark China trademark case. Here is what foreign brands must learn.
China Trademark Basics: What Foreign Brands Must Know (2026)
- 9 min read
First-to-file, 45 classes, 9-12 months, 35% rejection rate. The essential facts every foreign brand needs before filing a trademark in China.
How Much Does It Cost to Register a Trademark in China in 2026?
- 8 min read
CNIPA official fees, agent costs, hidden charges — a complete breakdown of what foreign brands actually pay to register a trademark in China in 2026.